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Click Here to Watch the Video! Using social media marketing tools can be a great way to promote your business. You don't want to waste valuable time trying to figure out the social media sites though, or trying to market your product effectively. In this article, we will discuss some tried and true time saving tips for social media marketing. It is important to constantly update the content on your social network pages. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Depending on your product or service, don't spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week. Today's social media marketing is all about Web 2., so make sure that you're using the appropriate widgets and applications on your site. Having a widget on your site gives followers a simple way to spread the word about your site. It also simplifies many processes for your visitors, like re-tweeting or voting on a contest. Frequently update your social networking site. Many people are used to constant updates on their social network sites, and if you aren't offering this to the consumers, they will end up going elsewhere and you will end up losing lots of customers. Do your best to update several times a week. One of the most powerful ways to a successful social media marketing campaign is to give thoughtful consideration to the details of your overall strategic plan. Without an overall business plan you may find yourself moving from one trend to another without allowing any of them time to really work. Look for a good balance between tried and true methods and the latest trends, then adjust and enact your strategy accordingly. Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn 'share' button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites. Put buttons for your social media accounts every place you can think of, and consider using RSS feeds too. Ensure that these buttons are on your blog, email, website and on your signature when you go to leave a comment. If you operate more than one social media profile, you should always include links to each one. If you send out periodic newsletters, always provide a link to your website's Facebook page within it. This provides those people who receive your newsletter but might not realize you're on Facebook to "like" you or follow you. The more opportunities you provide for people to connect with you, the more likely they will. Interact with your customers whenever you can. If it's appropriate, comment on their blogs or Facebook status. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry. If you already run, or are considering starting your own business, there is no reason not to follow the advice given here. Social media will create a new world of opportunities and profits that only require time and focus. Remain updated with the newest advancements in the online world and always stay ahead of the competition.